India’s rapidly evolving agriculture product based market is opening a wide spectrum of plant based business opportunities. This market is constituted of many categories which include food items, nutraceuticals, personal care products, textiles, packaging products and bio-based materials. Among all these products the plant based processed food items segment is showing a higher rate of market growth. The demand is being shaped by urbanization, health consciousness, climate and sustainability goals. This article studies the high-potential segments, market trends and drivers, along with opportunities and challenges for founders and investors in this area of plant based processed foods.